Peter Rabbit™

Official Licensed Character Costume - Book for Corporate Event

Book Character
Can't Hire Character
Can't Buy Character

Name: Peter Rabbit™

Licensor: Silvergate Media Ltd

Copyright Notice: Peter Rabbit™ © Frederick Warne & Co. Limited and Silvergate PPL Limited, 2022. All rights reserved.

Primary Target: pre-schoolers aged 3-5 years

Secondary Target: The whole family

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These are the official Peter Rabbit™ licensed characters.

Rainbow Productions holds the UK’s official licence to manage their personal appearances at public UK events on behalf of the brand owner.

Book our character costumes to attend your corporate event. They provide family-friendly content – perfect for entertaining guests and attracting customers at organisations such as:

  • Shopping Centres
  • Visitor Attractions
  • Retailer In-Store Activities
  • Children’s Festivals

We take care of everything; our full service includes the copyrighted character costume, trained performer and Road Manager (minder) to accompany the character. Please visit our character events page to find out more.

Due to the nature of the events we manage, we are not able to supply characters for private children’s parties or similar events.




Classic Peter Rabbit: The Tale of Peter Rabbit was Beatrix Potter’s first book, published in 1902. Families all over the world know the classic tale of his escape from Mr. McGregor’s garden. Peter Rabbit was was based on a real rabbit kept by Beatrix Potter who’s favourite food was radishes, not carrots like other bunnies, and was very good at tricks.

Peter Rabbit has since become Beatrix Potter’s most infamous character and features in a number of her other titles.

Peter Rabbit from the TV series: This timeless, mischievous hero has been brought to life in a brand new TV series produced by Silvergate Media in conjunction with Penguin UK and Nickelodeon USA, animated by Brown Bag Films.The series is based on Beatrix Potter’s The Tales of Peter Rabbit and was launched on CBeebies in June 2013.

Peter Rabbit is no ordinary rabbit; he is suited and booted in a blue jacket and shoes. However, Peter is far from a well behaved rabbit! His brave and courageous nature means he is always looking for an adventure.

Peter’s favourite adventure of the day is sneaking into Mr. McGregor’s garden and snacking on his favourite food – radishes – and lots of them! Like real rabbits, Peter is speedy, which makes for a great escape.



  • 2016 celebrated the 150th Anniversary of Beatrix Potter’s birth.
  • Beatrix Potter’s books are a publishing sensation with over 2 million books being sold every year.
  • The Tale of Peter Rabbit is now one of the best-selling children’s classics of all time, with over 45 million copies sold, and has been translated into 45 different languages including a hieroglyphic version.
  • Peter Rabbit is considered the oldest licensed character in the world, further to Beatrix Potter’s forward-thinking as a business woman. Peter Rabbit mascot hire has been popular for several decades – as has it depiction on TV and stage. ‘The Tales of Beatrix Potter’ – a film using ballet to show Potter’s costumed characters through dance was aired in the 1970s, and later adapted for the Royal Opera House in 1992!
  • The Peter Rabbit TV animation has won several Daytime Emmy Awards.
  • Live-action/CGI animated Peter Rabbit movie hit the big screen in March 2018, with Peter Rabbit 2: The Runaway due to premier in May 2021.
  • The adventures are also set in Beatrix Potter’s beloved English Lake District.
  • Character costumes Classic Peter Rabbit and Peter Rabbit TV are available to book to attend UK events.


Peter Rabbit™


Rainbow Productions has 30 years of specialist experience in delivering authentic character appearances within a range of environments. All of our costume characters available for personal appearances are managed under licence and are 100% official. With a trained performer and dedicated road manager, we aim to make your event an experience your guests will love!