Madagascar - Alex and the Penguins

Official Licensed Character Costumes - Book for UK Events

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Name: Madagascar – Alex and the Penguins

Licensor: DreamWorks Animation

Copyright Notice: Madagascar © 2022 DreamWorks Animation L.L.C. All Rights Reserved.

Primary Target: Families with Kids 3 -12

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These are the official Alex and the Penguins licensed characters.

Rainbow Productions holds the UK’s official licence to manage their personal appearances at public UK events on behalf of the brand owner.

Book our character costumes to attend your corporate event. They provide family-friendly content – perfect for entertaining guests and attracting customers at organisations such as:

  • Shopping Centres
  • Visitor Attractions
  • Retailer In-Store Activities
  • Children’s Festivals

We take care of everything; our full service includes the copyrighted character costume, trained performer and Road Manager (minder) to accompany the character. Please visit our character events page to find out more.

Due to the nature of the events we manage, we are not able to supply characters for private children’s parties or similar events.

CHARACTER PROFILE FOR Alex and the Penguins

Alex the lion was born to perform; he’s a natural showman with a love for the limelight. He has a heart of gold and his athletic prowess will never compromise his kindness or impair his penchant for photogenic flair. Alex‘s first priority is the happiness of his crew. In friendship he is selfless, caring and fiercely loyal; this is his proudest role to fill.

The 4 mysterious and mission driven penguins, Skipper, Kowalski, Rico and Private, seem to have no limitations.

Skipper was born to lead.  A reflexive contrarian, daredevil adventurer, instinctive do-gooder and avowed bad-guy-scheme foiler.

Kowalski possesses the intellect of three baby dolphins and serves as the brains of the outfit. Steady as a rock, he plays lieutenant to Skipper’s Skipper.

Rico is part Tasmanian Devil, part ticking time bomb and provides the team’s muscle. A demolitions expert and Skipper’s most reliable and unquestioning soldier.

Private is the youngest and is constantly trying to prove himself, although smarter and more valuable than his years suggest. The classic underdog, or as Skipper describes him, “sort of our secretary / mascot”.


  • The Madagascar franchise follows the adventures of Alex, Marty, Melman and Gloria, who have spent their lives in blissful captivity in Central Park Zoo – until they are catapulted into a life of unintentional, globe-trotting adventures.
  • Along the way they inadvertently team up with 4 independent and mission driven penguins, a self-absorbed, dance-party Lemur and his loyal subjects, 2 mischievous chimpanzees and a variety of other unique animal friends.
  • There have been 4 movies to date: Madagascar, Madagascar 2: Escape to Africa, Madagascar 3: Europe’s Most Wanted and Penguins of Madagascar.
  • Mascot costumes Alex the lion and Penguins, Skipper, Kowalski, Rico and Private from Madagascar are available to book to make appearances at UK events.


Madagascar – Alex and the Penguins


Rainbow Productions has 30 years of specialist experience in delivering authentic character appearances within a range of environments. All of our costume characters available for personal appearances are managed under licence and are 100% official. With a trained performer and dedicated road manager, we aim to make your event an experience your guests will love!