Brand characters Laval and Cragger from LEGO Legends of Chima are pictured on the company’s exhibition stand during the opening day of this year’s Toy Fair, which took place at the Olympia Grand Hall in London from January 22 – 24 2013. The 2013 Toy Fair celebrated 60 years.
Chima is a mythical land ruled by tribes of highly advanced animals who compete for CHI, a valuable energy source which gives them extraordinary powers over one another.
Laval and Cragger are making promotional appearances to support this new LEGO property. The duo made their debut public appearance on December 26 2012 at Hamley’s in London. Their presence at photo-calls and on the Toy Fair show floor meeting retail buyers and members of the toy industry is their latest personal appearance.