Fireman Sam, Penny Morris and Norman Price

Official Licensed Character Costumes - Book for Corporate Event

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Name: Fireman Sam, Penny Morris and Norman Price

Licensor: Mattel/HIT Entertainment Limited

Copyright Notice: © 2022 Prism Art & Design Limited.

Primary Target: Boys and girls aged 3-5 year

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These are the official Fireman Sam, Penny Morris and Norman Price licensed characters.

Rainbow Productions holds the UK’s official licence to manage their personal appearances at public UK events on behalf of the brand owner.

Book our character costumes to attend your corporate event. They provide family-friendly content – perfect for entertaining guests and attracting customers at organisations such as:

  • Shopping Centres
  • Visitor Attractions
  • Retailer In-Store Activities
  • Children’s Festivals

We take care of everything; our full service includes the copyrighted character costume, trained performer and Road Manager (minder) to accompany the character. Please visit our character events page to find out more.

Due to the nature of the events we manage, we are not able to supply characters for private children’s parties or similar events.


CHARACTER PROFILE FOR Fireman Sam, Penny Morris and Norman Price

Fireman Sam is a brave and energetic member of the village of Pontypandy Fire Brigade. Sam is well known in the village as a helpful neighbour and colleague, who will always lend a hand in a crisis – he’s everyone’s favourite Hero Next Door. Whether it’s a cat stuck in a tree or a fire at the railway station, Fireman Sam will be there to rescue the residents of Pontypandy.

Penny Morris is also one of the senior fire fighters in Pontypandy. A terrific role model for the Pontypandy Pioneers, she is also a trained coastguard officer and pilots Neptune, the Pontypandy lifeboat, when needed. She is a keep-fit fanatic who’s always ready to try a new and extreme sport.

Norman Price is one of Pontypandy’s teenage residents who love to play tricks on people and skateboard fast through the village. Normal lives above the village supermarket.


  • Series 10 launched in 2016.
  • Fireman Sam’s 60 minute feature length film “Fireman Sam: Alien Alert” was released in January 2017, with David Tennant providing the voice for the alien hunter / TV presenter Buck Douglas.
  • The qualities of the TV show include heroic adventure, spirited mischief, comedic fun and silliness, as well as gentle learning.
  • 2017 was the 30th Anniversary year of Fireman Sam – ‘Everyone’s Hero Next Door’.
  • Winner of ‘Best Licensed Pre-school Property 2011’ at The Licensing Awards.
  • Character costumes Fireman Sam, Penny Morris and Norman Price are available to attend UK events.


Fireman Sam, Penny Morris and Norman Price


Rainbow Productions has 30 years of specialist experience in delivering authentic character appearances within a range of environments. All of our costume characters available for personal appearances are managed under licence and are 100% official. With a trained performer and dedicated road manager, we aim to make your event an experience your guests will love!