Blogs

Summer Events with Added Character

The summer holidays are just around the corner and so we’ve got plenty of character events in the diary to keep the kids entertained over the next couple of months. Plenty of fan favourites will be in action at venues up and down the UK, so expect appearances from the likes of PAW Patrol, Peter […]


What types of mascot are there?

While the first mascot that springs to your mind, may be a huge teddy bear wearing a helmet and handing out water bottles at a cricket match, sports mascots are not the only mascots to shine in the spotlight of the mascot world. In fact, there are many types of mascot. Whether it is a […]


Events with Added Character This June

Summer finally seems to have arrived in the UK and we’ve got plenty of licensed character events coming up to help you keep the kids entertained. All of your favourite licensed characters will be out and about seeing their fans at venues up and down the country. From Peter Rabbit and PAW Patrol to The […]


Top 5 Greatest Mascots

Just like logos, mascots are a one of the most important aspects of a brand, as it distinguishes and highlights you from the rest of the world. Being vibrant, outgoing and recognisable are the only requirements. Here are our Top 5 Greatest Mascots Aleksandr Orlov Love them or hate them, they’re much better than the […]


Why Should you have a Brand Mascot?

Mascots are ideal for interacting with an audience and creating a buzz for your brand. When you think of it, mascots are everywhere in advertising. You may not realise it, but when watching TV, almost 80% of the adverts have a mascot representing a brand. Trip Advisor has Ollie the Owl, Compare the Market has […]


Unmissable May Events

Stick Man and The Highway Rat are now on our character list. Spring is finally in the air and we have two bank holidays AND May half term on the horizon, which means character events are in full swing. In case you missed it we’ve also added some new characters to our roster in recent […]


Top Ways a Mascot Can Help Market Your Brand

You might be wondering why you should get a mascot. How can it help market your brand? Fundamentally, a brand mascot needs to symbolise something. It needs to go beyond being “cute”. It needs to have personality. Mascots are captivating, efficient symbols that’ll create long-lasting impressions with your demographic. They’re wonderful for humanising your brand […]


Top Tips on Creating a Mascot Character

  Today, we’re surrounded by fictional characters. They’re everywhere – in books, cartoons, on the web and in adverts.  It’s no surprise that kids (and big kids!) become increasingly attached to them.   It’s for this reason that mascots can be powerful marketing tools for building brand identity and building mascot momentum.   To make […]