On Monday 10 March 2014, the Sports Merchandise and Marketing Exhibition (SMMEX) takes place at Wembley Stadium and Rainbow Productions is set to return to this event.
The inaugural Achievement Awards of the Association of Leisure Equipment Suppliers of the United Kingdom (ALES-UK) were unveiled on 18th February 2014, with Rainbow Productions being one of two member organisations recognised by the trade organisation.
The annual National Farm Attractions Network Conference & Exhibition takes place on February 12th 2014 at The Majestic Hotel in Harrogate. For the third consecutive year, UK mascot maker and licensed character events company Rainbow Productions will have a presence on the trade show floor – Stands 26 and 27.
The month of February is set to be a busy month of character activities, with retailers, shopping centres and promotional partners all ramping up their marketing activities over the Half Term school holidays to provide free added entertainment for family audiences.
Media calls at this year’s Toy Fair included Dennis the Menace and Gnasher joining 11 year old cub scout Jamie Scott on the Golden Bear exhibition stand to unveil a new Dennis the Menace Farting Football.
The Teenage Mutant Ninja Turtles join Rainbow Productions’ licensed character portfolio. This January will see event spaces, shopping centres, leisure venues and trade shows hosting visits by famous licensed children’s characters, in turn generating brand experiences for families.
As Christmas approaches, many licensed children’s characters are scheduled to attend festive events across the UK.
Natalie Peacock [pictured here at Brand Licensing Europe with SpongeBob SquarePants] joins Rainbow Productions as Events Manager.